Thinking Inside & Outside the Box | CAP Logistics' New Branding
Today, on CAP Logistics’ 37-year anniversary, we are excited to roll out our new brand icons for CAP Logistics and CAP Worldwide. While our icons have changed, our mission has not – to be best-in-class expedited logistics providers through superior customer service, dedication and innovation.
While the new icons may initially look only like a few arrows forming a square, there is deeper meaning behind the design. The new icons had to be consistent with the current expectations of what the companies stand for, while also progressing the brand onward to represent the convenience and ease-of-use of our services.
Inspiration for the new icons comes from freight boxes and forward movement. The multi-directional arrows represent CAP's full-service offering with the underlying meaning that CAP can take on any shipping project, moving it in any direction and location, while always being available to our customers 24/7/365. The full shape of the icon represents the box shape of freight, with the arrows representing CAP's full-service shipping capabilities.
We are extremely proud of the work that we do at CAP and incredibly thankful for the employees, vendors and clients that we have worked with over the past 37 years. We thank you for your support and look forward to working together in the future!
The CAP Family of Companies